Is It Time to Rethink Your Pricing Strategy?


Dr. Georg Tacke, CEO, Simon-Kucher & Partners


Dr. Tacke specializes in developing business, marketing and pricing strategies for companies in the service and automotive industries. Dr. Tacke is well-known as one of the top pricing experts in these sectors. In his over 20 years of consulting, he has worked with numerous major firms from these industries; he continues to support several CEOs and management boards as a personal consultant and coach.

In addition to his responsibilities as CEO, Dr. Tacke also heads the “TTT” division which covers all consulting activities in the industries of telecommunications, transportation / logistics and tourism.

He speaks frequently at conferences, management seminars and corporate events. Dr. Tacke is the author and co-author of two books and numerous articles on the topics of marketing strategies, price policies and sales organization.

He studied business administration and marketing at the University of Bielefeld. He was a visiting scholar at Stanford University in California in 1986, and in 1988 he received his Ph.D. from the University of Bielefeld. He joined Simon-Kucher & Partners in 1988, became Executive Vice President in 2006 and CEO in 2009.

This fall Simon-Kucher & Partners – in close cooperation with PPS – conducted for the second time the Global Pricing Study (GPS). Several thousand companies from all continents participated and provided their view on future pricing challenges and solutions. Topics covered in the study were among others:

  • Price Wars: Reasons, risks and how to avoid them
  • Pricing Power: How to achieve the price you deserve for the value you deliver
  • Pricing Process: How is pricing done and organized across the globe

The presentation summarizes the key results of this major study and draws important conclusions for the future pricing work. Participants will receive crystal-clear recommendations for their future pricing strategies and work, based on both the GPS results and the experience from the several hundred pricing projects the speaker has conducted so far.

Attendees will learn:

  • What the most important pricing challenges in the coming years will be
  • What can be learned from benchmarks from other countries and/or industries
  • To what extent companies will have to change to manage their pricing future


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