Eloqua-web-banner-Chicago-2012v3

Pricing Practitioners Track

Indentifying and Comparing Best Practices

IrshadShafique

Speaker:

Irshad Shafique, CPP, Global Head Of Pricing, Nokia

Identification and application of pricing best practices is of paramount importance in the early phase of pricing strategy framework development. Companies today fail to put enough effort on best practices because either they do not understand the importance, or they find it hard to gather information from other industries. In this session, we will walk through the step by step process of gathering, comparing, analyzing, identifying key improvement areas, and applying best practices across various pricing areas which would ultimately lead to higher product/customer lifetime value.

Attendees will learn:

  • To benchmark companies from other industries that share similar characteristics
  • To glean best practice elements in all areas of strategic pricing framework
  • To Identify the gaps between your company and best practices, and identify/prioritize areas of improvement
  • To leverage best practice elements when designing a strategic pricing framework

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