Paul Hunt has specialized in pricing for more than 20 years. During that time he has had the pleasure of working with leading companies on a global basis.
As a pricing strategist, Paul has developed a vast array of proprietary methodologies that go straight to the heart of the problem. He has helped clients with such pricing issues as: bundling/ unbundling, competitive pricing, customer categorization, new-product pricing, perceived value, price complexity vs. simplification, pricing policy, price structure, price wars, price/volume relationship, and value-added pricing.
Paul has a particular interest in helping companies implement the cultural changes necessary for them to become more effective valuebased pricers. In this capacity, he has helped companies make significant changes that have led to substantial bottom-line improvements. Paul also does a great deal of lecturing and writing on pricing strategy. He regularly conducts in-house training for corporate clients, speaks at industry conferences and works with leading MBA Programs.
Paul has also written articles for leading publications and associations such as Marketing Magazine, American Marketing Association, Marketing Research Industry Association and the Professional Pricing Society.
This advanced course will help participants create more effective and enduring Pricing Strategies.
Developing pricing strategies in turbulent markets is very difficult. In addition, Globalization and the pricing tensions between more established markets such as NA and Europe, versus the emerging economies, has added a new lair of complexity to designing pricing strategies that are effective locally and globally.
This course will provide participants with the necessary tools and insights to more effectively institutionalize a pricing strategy process that is robust and enduring.
The course will be focused on experiential exercises that allow pricers to test world class tools and processes that generate high impact pricing strategies. In addition, participants will have ample opportunity to ask questions and share experiences that will heighten learning for the entire class. By the end of this program participants will have a clear picture of the way to proceed in developing a highly effective pricing strategy for their organization.
Attendees will learn:
- How do you build an effective pricing strategy?
- What are the best in class tools, frameworks and processes for developing pricing strategy?
- How to you build alignment across multiple divisions and regions in large global organizations?
- What is the best way to monitor and adapt pricing strategies in a turbulent global economy?
- What roles should each of the functional areas have in the pricing strategy process?