Darren Huxol, VP of Marketing Operations Leader, GE Aviation
Darren is the VP/Marketing Operations Leader of GE Aviation, a $20 billion organization focused on industry leadership in Aerospace Jet Engines (Commercial Business and General Aviation, Military) and Major Aircraft Systems (Electrical Management).
Prior to joining GE Aviation, Darren served as the VP/CMO of Global P&C Reinsurance Employers Reinsurance Corporation, a $10 billion Global P&C Reinsurer. He was promoted from VP/CMO of P&C Reinsurance, North America ERC to Corporate Risk Manager of North America ERC.
He also has experience as the Chief Financial Officer for GE Nuclear Services, a $5 billion organization focused on the development and servicing of nuclear power plants. Darren has 20 years experience with GE and has a BS in Finance from Missouri State University.
Your company has many touch points with customers, and each one has an impact on your company’s ability to gain revenue and market share. From the CEO to the service representative, your pricing is always under the spotlight by your customers. To shine under the spotlight, your entire team has to play the pricing team sport well, and managing these interdepartmental relationships to optimize pricing can be complex and demanding in large corporations.
For example, only about 10 percent of the people managing these touch points have had formal price training, and most do not have pricing expertise or market share objectives on their annual goal sheet. If fact, your engineering team may strive to mitigate risk by eliminating the novel and value creation features that are outside of their engineering norms. Key customer touch point managers may have metrics that conflict with opportunities to raise prices. As a result, price management is all the more challenging in companies that sell products and services, have engineered products, and are functionally oriented vs. matrixed.
This session will provide a practical framework that can be implemented quickly to help all groups within an organization work more collaboratively on corporate pricing objectives. Joint teamwork is increasingly important as more emphasis is placed on pricing departments and their relationships with other groups. Top executives who can fully understand this process will bring unparalleled results and improvements to their businesses.
Attendees will learn:
How to start educating your cross-functional teams on the importance of price, and show how they impact price
How to identify where to focus your teams and the tools necessary to deploy effective pricing practices
How to make the price-obtain game systemic and repeatable
