Choosing the Right Type of Pricing Organization for Your Company
Speaker:
Kellie Ecker, CPP, VP, Head of Corporate Pricing, Institut Straumann AG
Kellie Ecker is based in Basel, Switzerland where she leads the global pricing division. Prior to joining Straumann, she was Pricing Director EMEA for Covidien in France and worked with Beckman Coulter and DHL.
Kellie received her MBA from University of Houston – Clear Lake and a BA from Bethel College, Kansas. She is also trained as a 6Sigma Black Belt and has a Certificate in International Business from Boston University - Brussels.
She achieved the Certified Pricing Professional designation from the Professional Pricing Society in Fall 2008.
As more companies decide to invest in the creation or development of a pricing function, it becomes clearer that not all companies need the same type of pricing organization model. A highly centralized model assures control, but may sacrifice needed flexibility in a competitive market.
A decentralized model will mean each local market will be able to set policy and processes, but the tradeoff can be lack of coordination and effectiveness for complex or multi location projects.
The organization model will influence the long term success of any pricing initiatives, and impact of the pricing team. It is important to consider the company goals and identify the unique challenges a company faces in pricing. This will help put in place a structure that best suits a company's needs.
Attendees will learn:
Four types of pricing organizational models
What should be considered in deciding which is right for your Company
Adapting the structure as the needs of the company change
