KEYNOTE:
Pricing 3.0: Evolving Pricing and Value into a Strategic Capability

Speaker:

Christopher Provines,
VP of Global Strategic Pricing & Reimbursement, Siemens Healthcare Diagnostics

Chris Provines has 20 years of experience in health care. Prior to his current role, he has had leadership roles at Johnson & Johnson in Pricing Strategy, Key Account Management, Health Outcomes & Reimbursement, Lean Six Sigma, Finance and Procurement. He has 10+ years of experience in pricing strategy and value management and has led multiple transformation efforts. Chris is a frequent speaker and author on the topics of pricing, value management and sales effectiveness. He is a certified six-sigma black belt and also a Distinguished Adjunct Professor in the Graduate School of Business at Rutgers University.

He has an MBA from Rutgers University Graduate School of Business and a BA in Economics. Chris is a popular speaker for PPS and is a member of the PPS Board of Advisors.

The future will bring many challenges and opportunities. There’s a growing public debt crisis in many parts of the world, increasing scarcity of resources, a rise in purchasers’ sophistication, acceleration in transparency, and an increasingly more competitive and volatile world. These and other megatrends will make pricing and value management a strategic capability for the success of any firm. Yet, so few firms have focused on pricing as a strategic capability. This session will provide a pragmatic, practitioner’s view of why companies need to evolve pricing into a strategic capability and how to get there.

Attendees will learn:

  • Mega trends and driving forces that will shape the need for companies to evolve pricing / value into a strategic capability
  • Parallels between pricing and other functions that have made or are making the transition to a strategic orientation in companies
  • How to integrate pricing/value into the strategy of your company
  • How to closely link pricing and value into each of the major parts of the value chain of your business
  • The steps pricing leaders can take now

 

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