Speaker: Dr. Georg Tacke, CEO, Simon-Kucher & Partners

Dr. Tacke specializes in developing business, marketing and pricing strategies for companies in the service and automotive industries. Dr. Tacke is well-known as one of the top pricing experts in these sectors. In his over 20 years of consulting, he has worked with numerous major firms from these industries; he continues to support several CEOs and management boards as a personal consultant and coach.

In addition to his responsibilities as CEO, Dr. Tacke also heads the “TTT” division which covers all consulting activities in the industries of telecommunications, transportation / logistics and tourism.

He speaks frequently at conferences, management seminars and corporate events. Dr. Tacke is the author and co-author of two books and numerous articles on the topics of marketing strategies, price policies and sales organization.

He studied business administration and marketing at the University of Bielefeld. He was a visiting scholar at Stanford University in California in 1986, and in 1988 he received his Ph.D. from the University of Bielefeld. He joined Simon-Kucher & Partners in 1988, became Executive Vice President in 2006 and CEO in 2009.

Inflation is already here and will continue to grow. After many years of price stability companies have forgotten how to deal with this challenge. Therefore, inflation will become a significant risk for almost every industry and is an acid test for every company's price performance. Top managers have to react quickly and make their firms "inflation safe". Strategies have to be developed to cover rising costs and to offset the effects of money devaluation.

This covers the whole pricing process from strategy (segmentation, targets) and operational aspects (price increase instruments, package sizes) to tactics and implementation (communication, the sales force's price execution, etc.). But the period of inflation also offers a great opportunity to significantly upgrade the role of pricing in your organization.

Dr. Tacke will analyze major inflation risks, describe how to check your organization's resistance to inflation and share successful price increase cases. He also presents the key findings of a global pricing survey of more than 2,000 participating companies on this topic.

Attendees will learn:

• How to assess their own companies' level of "inflation resistance"
• Ways to develop and conduct successful price increase strategies
• How to systematically prepare their organizations and make them "inflation safe"
• How to use the current inflation period to upgrade the role of pricing in their organizations

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