KEYNOTE: Unintended Consequences:
Understanding and Managing the Pricing Ripple Effect

Speaker:

Julie Meehan,
Principal, Deloitte Consulting LLP

Julie Meehan is a Senior Manager in Deloitte’s Pricing & Profitability Management Practice. She has over 12 years of experience in strategy development and operational improvement including profit enhancement through pricing. Julie’s areas of expertise include life sciences, consumer packaged goods, distribution, chemicals, manufacturing, and automotive industries. Her work includes developing pricing and sales channel strategies, improving price execution capabilities, redesigning pricing processes in marketing/ sales/ finance, and performing in-depth analytics to diagnose and remedy issues related to poor profitability.

Julie has also served as Deloitte’s Pricing & Profitability Management practice Chief of Staff and leads Deloitte’s Pricing Center of Excellence, which focuses on tracking industry pricing trends, providing client pricing subject matter expertise, and developing firm training and research. Julie is also the lead author of Pricing and Profitability Management: A Practical Guide for Business Leaders (John Wiley & Sons, 2011).

Julie received an International MBA from the University of South Carolina and Luigi Bocconi in Milan, Italy, and her undergraduate degree from the College of William and Mary in Williamsburg, VA.

Anyone who’s worked in pricing long enough knows that the price itself is only one small part of a much larger effort – it just happens to be the most visible component. Behind the scenes, price lies at the center of a web of connections between technology, processes, people, partners, suppliers, customers, and even the competition. When you adjust the price, it can have a sweeping effect on the entire web; and those effects can be far reaching, long lasting, and severe. Since pricing is dynamic, actions taken now will affect future results.

Companies that effectively manage price understand the ripple effect that a change in one component can have on the entire organization and overall business performance. Those companies make deliberate decisions and anticipate the consequences, thus setting themselves up for sustained growth.

Attendees will learn:

  • Observations and lessons from companies that have experienced unintended consequences
  • Insights from companies who effectively manage the pricing ripple effect
  • A framework for managing the connections in the pricing web

 

Back to PPS Conference Main Page


Professional Pricing Society E-mail: contactus@pricingsociety.com
Web: www.pricingsociety.com

Also find us in facebook  linkedin  twitter  blogspot  youtube
© 2011 Professional Pricing Society