Creating and Capturing Value in an Intellectual Capital Economy
Speaker:
Ronald Baker, Founder, VerSage Institute
Speaker:
Ed Kless, Senior Director of Partner Development and Strategy, Sage Business Solutions
Ronald J. Baker started his career in 1984 with KPMG’s Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute, a think tank dedicated to educating professionals around the world.
As a frequent speaker, writer, and educator, his work takes him around the world. He has been an instructor with the California CPA Education Foundation since 1995 and has authored fifteen courses for them. He is the author of six books, including: Professional’s Guide to Value Pricing; The Firm of the Future: A Guide for Accountants, Lawyers, and Other Professional Services, co-authored with Paul Dunn; Pricing on Purpose: Creating and Capturing Value; Measure What Matters to Customers: Using Key Predictive Indicators; and Mind Over Matter: Why Intellectual Capital is the Chief Source of Wealth; and Implementing Value Pricing: A Radical Business Model for Professional Firms.
Ron has toured the world, spreading his value-pricing message to over 100,000 businesspeople. He has been appointed to the American Institute of Certified Public Accountants Group of One Hundred, a think tank of leaders to address the future of the profession, named on Accounting Today’s 2001, 2002, 2003, 2004, 2005, 2006, and 2007 Top 100 Most Influential People in the profession, and received the 2003 Award for Instructor Excellence from the California CPA Education Foundation.
Ed Kless joined Sage Business Solutions in July of 2003 and is currently the senior director of partner development and strategy. He develops and delivers curriculum for Sage business partners on the art and practice of small business consulting including the Sage Consulting Academy, Business Strategy and Customer Experience Workshops. He serves as liaison to the Sage Leadership Academy Alumni Association.
Ed has contributed articles to the Journal of Accountancy, Harvard Business Review and HR.com, has spoken at many conferences worldwide on project management, pricing, and knowledge workers, and is a senior fellow at the VeraSage Institute. He lives north of Dallas with his wife and two children, and ran for the Texas State Senate in 2010.
Follow him on his blog at www.edkless.com or on Twitter @edkless.
According to the World Bank, 75% of the world’s wealth resides in human capital. We no longer operate in an industrial, or even a service, economy. This is the era of the knowledge economy, a term coined in 1959 by Peter Drucker, and concept leaders are still struggling with. How does a company go about pricing knowledge? This workshop will unlock some of the mysteries behind pricing knowledge based upon the value it creates, rather than its cost to produce. Since the pricing strategy of any organization is inextricably linked to its business model, this workshop is also designed to challenge some of the conventional wisdom that is a relic of an industrial, command-and-control era. If you are interested in exploring the possibilities of our intellectual capital economy, you’ll find this presentation disruptive, evocative, and transformative.
Attendees will learn:
The most important question your organization needs to answer.
The foundations for creating and capturing value in an intellectual capital economy.
An eight-step model to implement Pricing on Purpose, including strategies from Behavioral Economics.
