Practical Pricing Skills to Jumpstart Your Company’s Pricing Process
Speaker:
Jim Saunders, Pricing Management Practice Leader, Pricing Solutions Ltd.
Jim Saunders leads the Pricing Management practice at Pricing Solutions. His expertise covers industries as diverse as packaged goods, pharmaceuticals, transportation, financial services, and the media.
Jim joined Pricing Solutions after 12 years in management at two major international corporations. As Director of Finance for Nestlé’s confectionery business, he was responsible for pricing. In that capacity, he led the implementation of several price increases, controlled a large discretionary trade spend budget, and improved equitability of pricing and trade programs across a range of trade channels.
In his position as Manager of Strategic Planning at Bombardier Aerospace, he was responsible for developing a radically redesigned process for development of new aircraft programs. Through transactional analysis, he has helped client’s companies understand the behavior of their customers and develop effective bundles to capture share and increase profit.
This program is intended as a workshop for Pricing Professionals to upgrade and sharpen their Pricing skills. It will feature a live case study as we work through several important pricing decisions that a Pricing Manager might face over the course of a year. We will utilize several MS Excel models of which participants will receive copies following the course. This highly interactive and practical workshop follows the development and implementation of a new pricing strategy in the example case company. We will address considerations for B2C, B2B, for products and services.
Attendees will learn:
A practical methodology for Price Setting
How to develop a data driven Pricing Strategy Process
How to internally and externally communicate a change in Pricing
Strategy and Processes for implementation maintenance
